Sabir logo


Introduction to Sabir in a few words

Sabir is a new form of agency, which starts with an expertise in developing strategy, but which can also develop and deliver visions. Sabir can help at any stage from brainstorming to practical project management.

Sabir listens to its clients goals and absorbs their values. We then use our insights to develop creative strategy, communication and events to communicate and deliver your priorities.

Sabir offers practical solutions to the challenges faced by leaders and the organisations they run.

The name Sabir comes from a Language created by merchants in the Mediterranean, faced with the necessity to communicate in order to trade, so finding a new common language which survives as long as there is a shared need.

A Sabir isn’t taught, it invents itself to meet the need to create joint projects which can make an exceptional contribution.

Bureau de Sabir
Sabir International

Introduction to Sabir international

Sabir’s twin sister, { Sabir International } combines the strategic and creative consultancy services of Pierre Bauchard, Ruth Mackenzie and Theo Recoules. Between them, they bring over 70 years of experience in culture, sport, government, community and economic development at local, national and international levels.

Three complementary skills and views on our world, driven by a shared belief: to meet the challenges of our time, starting with the environmental and democratic crises, we urgently need to imagine new strategies and creative projects that make citizens the driving force behind the transitions to come.

A conviction at the heart of adventures already underway accross the world, from Paris to Glasgow, via Adelaide, Amsterdam, Belem and Brisbane.



  1. 0
    Framing & shaping the vision
  2. 0
    Content strategy & writing
  3. 0
    Communication planning
  4. 0
    Media relations
  5. 0
    Media training & coaching
  6. 0
    Public relations & lobbying
  7. 0
    Projects & events management


National narrative to feed the opening ceremony of the Olympic and Paralympic Games, strategic and editorial declinations of the Food Vision, formulation of narratives around the Torch relay… So many key issues of narrative and strategic positioning, on which Sabir has been accompanying Paris 2024 OCOG since 2019.

For Théâtre du Châtelet, Sabir developed a long-term plan « Châtelet 2030 » which sets out the theatre’ s vision and values.

Sabir coordinated the process of collecting the data for the plan from more than 8000 people, organising debates, seminars, market research and undertaking a programme of interviews with high level international cultural partners and sponsors as a benchmarking exercise of the theatre.

As part of the implementation of the strategy, Sabir has set up a partnership with the prestigious Sorbonne school of journalism and manages a joint editorial board for the theatre’s magazine Tchat. Sabir coordinates editorial policy, the writing and the communications strategy of the magazine.

Since 2019, Sabir has been designing and coordinating international participatory projects.

In particular, Sabir has developed the Create4 concept, inviting future generations to take hold of the climate emergency through artistic projects.

Create4 was born in Glasgow, during COP26 in 2021. As world leaders, scientists, economists and activists were meeting to face and tackle climate change, young people decided to take matters into their own hands to make their voices heard.

Their goal : come up with a collective and creative solution to tackle climate change. The adventure now continues in Australia, with Create4Adelaide, in partnership with the Adelaide Festival, Oceania’s leading live performance festival.

Other participatory projects have been initiated in Paris:

  • with France Inter, Théâtre du Châtelet and Centre Pompidou to create Draw Like Hockney during confinement;

  • with Dover Street Market and Somerset House for I Love You Moi Non Plus, a civic and creative manifesto around the tough love that still unites British and French citizens despite the Brexit taking effect in 2021.

Every month, Sabir produces an in-depth report for real-estate developer OGIC, focused on the issues of the city of tomorrow : climate and environmental emergency, new architectural approaches, the role of nature within the city, regional inequality, new forms of cohabitation, interaction between architecture and technology.

Sabir organised meetings for OGIC’s executive committee with influential leaders, actors and thinkers who are actively part of these conversations and their solutions, thus creating a space for reflection and potential collaboration.

The agency also advises OGIC on its communication strategy for traditional and social media.

Following a commission from Galeries Lafayette Haussmann, The New York Times and Théâtre du Châtelet, Sabir contributed to the takeover of An American In Paris. While the musical An American in Paris was back on the stage of Théâtre du Châtelet, Galeries Lafayette hosted an exhibition in its shop windows displaying the show’s most iconic scenes selected from The New York Times’ archive. The collaboration culminated in a first-class international conference on sustainability and gender equality in the fashion industry.
Sabir conceived and delivered an annual seminar at the Philharmonie de Paris for professional union Les Forces Musicales. Sabir interacted with the directors of all 43 of orchestras, operas and festivals members of the union, and offered strategic solutions to the challenges they were facing.
Appointed by Opéra de Rouen Normandie, Sabir designed communication tools, narrative strategy and editorial content to advertise the opera’s artistic season, including its annual activity report, in order to strengthen its dialogue with key public and private actors.

In Autumn 2019 Sabir organised a series of visits and high level meetings in Seine-Saint-Denis to enable the professorial team from the Yale University School of Architecture and Urban Design to prepare their final year course on the opera house of the future.

In Spring 2020 Sabir will organise seminars with Parisian urban design and economic development experts and contribute as teachers during the study module of the Yale students of Architecture and Urban Design.


Please feel free to contact us or to knock on our door office at 11 rue de Nice, Paris 11è. You can also follow our projects on LinkedIn.

Illustration du bureau